Planted: Responsive Web

Designer's Role:

• All roles and responsibilities for completion of the project included but not limited to:

  • User Research

  • Sketching

  • Wireframing

  • Prototyping

Project Goal:

• Maintain the Planted shop’s functionality across platforms

Target Audience:

• New and current houseplant collectors

Key Challenges/Constraints:

• Some online vendors provide differing features and experiences based on the platform, creating varied user experiences

Research Study Details:

• 5 participants, unmoderated, remotely, KPI's System Usability Scale, Conversion Rates, and Time on Task

User Testing Results:

• All users completed the task with ease

Conclusion/Next Steps:

• More houseplant shops should offer identical (or nearly identical) shopping experiences across platforms 

• Build out the plant menu options on the site

• Make the site more accessible