Bert's Bakery: Mobile App

Designer's Role:

• All roles and responsibilities for completion of the project included but not limited to:

  • User Research

  • Sketching

  • Wireframing

  • Prototyping

Project Goal:

• Make the process of finding, selecting, and ordering an allergy-free dessert as easy and intuitive as possible

Target Audience:

• Users that buy (or are looking to buy) homemade allergy-free desserts outside of their home

Key Challenges/Constraints:

• Allergy-free menu options are often buried into the the main menu

Research Study Details:

• 1st study: 5 participants, moderated, remotely, KPI's System Usability Scale, Conversion Rates, and Use of Navigation vs. Search

• 2nd study: 5 participants, unmoderated, remotely, KPI's System Usability Scale, Conversion Rates, and Time on Task

User Testing Results:

• “The process was comfortable. I would feel confident purchasing a product from the site.” - Participant A 

• All users completed the task in under a minute

Conclusion/Next Steps:

• More bakeries should place their allergy-free options front and center 

• Build out the Allergy-Free menu options on the site

• Make the site more accessible